Description:
Having a search engine friendly site is critical to success on the web. But what does that mean? Find out how to structure your pages, navigation and URLs in a way that will make a difference in how well you rank in the search engines. Learn what tags and attributes are essential to gaining those top rankings, how to organize your site and what elements are important to good usability and SEO. Even if you know nothing about HTML, this session will arm you with the knowledge to help your programming team get your site in shape.

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