Ron is President and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in Social Media Marketing, Search Engine Optimization and Paid Search Advertising. Ron has served as President and Key Internet Strategist since its inception in 1998. He has provided consulting services for companies like Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth.

Ron has been an avid proponent of the Search Engine Marketing industry by hosting and speaking at seminars and conferences. Ron’s training courses and workshops are available to anyone interested in learning basic or advanced Search Marketing Best Practices. Ron’s 18 years of experience working with traditional advertising agencies around the country make him one of the industry’s leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.

Ron also serves as VP and Board member for SEMPO (Search Engine Marketing Professional Organization). Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses.

Ron is a columnist for Search Engine Watch and writes the SEM.edu and SEM Basics columns.