Michael Ober, Senior Manager, Merchant Development, Yahoo!
A Yahoo! since March 2003, Mike is a frequent speaker on ecommerce best practices. Mike is responsible for the Yahoo! Small Business Merchant Development team, which consults on best practices to enhance site usability and conversion rates to help Yahoo! merchants grow their online revenues. Ecommerce merchants hosted on the Yahoo! Merchant Solutions platform generate billions of dollars online and include many members of the Internet Retailer 500.
