Description:
Being able to clearly and objectively see your website though the eyes of your customers can make or break an online business. After watching countless hours of user browsing sessions, Shmuli has gained an uncanny insight into what customers actually do inside websites and why. Based entirely on actual user data, Shmuli will show you how to define and optimize your site's Macro and Micro conversions, and explain how to use visual heatmaps and other behavioural tools to significantly increase your conversion rates and maximize your ROI.

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