Joseph has been working in the SEM industry since 2006. Since then he has been sharpening his expertise in PPC advertising, search engine optimization, conversion optimization, and social media marketing. Joseph’s writing on the SEM industry has appeared widely on PPC Hero, SEO Boy, Website Magazine and other industry blogs and journals. Previously, Joseph was a Senior Search Marketing Consultant for Hanapin Marketing. Before working with Hanapin, Joseph was the Promotional Services Manager with AuthorHouse. Joseph doesn’t just write about the SEM industry; he is also a published poet. You can follow his creative exploits at www.ThirstyOcean.com.