Jennifer Evans Laycock has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Recognized as an industry leader in small business social media strategies, Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer has also spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing and is the Social Media Faculty Chair at MarketMotive.