August 2010 Agenda
30 Webinars - On Demand!
Friday 4:00 PM ET
August 6th, 2010 |
Paid Search Discussion
"Marketplace, Tactics, and What YOU Can Do!
Jimmy Bogroff, Yahoo Search Marketing
Description:
We'll be diving into an overview of the new marketplace at Yahoo! and Bing, bid management, ad copy relevance, how to use targeting and the impact of display on search. |
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Friday 5:00 PM ET
August 6th, 2010 |
Top 11 A/B Testing Case Studies: Inspirational Real-Life Examples And Results
Natalie Myers, Which Test Won
Description:
Looking to increase your conversion rates? This session is packed with web optimization examples... from button and image tests to lead gen form and copy tests.
These are all real-life examples (with data) that you can start testing today.
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Friday 6:00 PM ET
August 6th, 2010 |
Keyword Selection for the Short and Long Haul
Dave Davis, BeanStalk
SEO
Description:
The Webinar will outline keyword selection strategies for ecommerce sites to profit in the short term and profit more in the long term. Once won't rank for "blue widgets"
overnight so let's select phrases we can rank for and work towards "blue widgets" for our long terms goals.
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Friday 7:00 PM ET
August 6th, 2010 |
Is There ROI in Social
Media?
Mat Siltala, DreamSystemsMedia.com
Description:
With so many social networks to choose from: Facebook, Twitter, Stumble
Upon, Digg, Foursquare, Yelp etc. How does a business owner know where
to spend the time? How do you even track the ROI in social media? Is
there even ROI in social media? This presentation will focus on what
YOU, the business owner can expect from direct use of social media. |
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Rebroadcast |
Friday 8:00 PM ET
August 6th, 2010 |
E-commerce
Shipping Simplified
Eric Nash, Stamps.com
Description:
Research shows
that high shipping costs are the number one reason for shopping cart
abandonment. Developing a time efficient, low cost shipping program is
imperative to stay competitive in today's market. Find out how the U.S.
Postal Service and online postage software can help e-commerce sellers
lower shipping costs and save time for more important revenue-producing
tasks. |
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Friday 9:00 PM ET
August 6th, 2010 |
How to grow
your business to seven figures per year on a shoestring marketing budget
Mitchell Harper, Big Commerce
Description:
Marketing. It literally makes or breaks a business. Without marketing,
no one knows you exist and won't buy what you sell. With marketing,
however, you can attract prospects, convert them to customers and then
turn them into raving lunatics who tell anyone and everyone they know
about you. Being a small business on a budget, you can't afford TV or
radio advertising, so how can you spread the word and grow your
business? The answer is guerilla marketing. In this webinar,
Mitchell Harper
(co-founder of the fastest growing e-commerce platform in the world,
BigCommerce.com)
will share the same strategies he and business partner Eddie Machaalani
used to grow their company to seven figures in revenue and over 50,000
clients in 6 years. |
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Saturday 10:00 AM ET
August 7th, 2010 |
Selling Customized
Products Online
Dave Sloan, Tree House Logic
Description:
Crowd-sourcing marketplaces" like Zazzle, CafePress, and Ponoko
encourage hobbyists and micro-entrepreneurs to design their own
products and set up stores on their websites. Where is this
mass
customization trend heading? We'll discuss how you can make money
designing products online. Here is an article on mass customization
as reference. |
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Rebroadcast |
Saturday 11:00 AM ET
August 7th, 2010 |
5 Shoestring Marketing Laws of Success
Jessica Swanson, Shoestring Marketing
Description:
Discover rock-solid shoestring marketing laws that will
catapult your small business to the top of its industry including:
* Five marketing laws of success that NEED to be included in every
small business owner's toolbox (no exceptions and no excuses).
* A simple-three part process for implementing these strategies
seamlessly into your small business.
* Proven time-management and outsourcing strategies so that you can
easily handle the integration of each marketing strategy.
* Why most small business owners FAIL enormously when it comes to
marketing - and how to ensure that you SUCCEED!
* How to finally STOP the endless search for the "next-best-marketing-strategy,"
and START building your business. |
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Saturday 12:00 PM ET
August 7th, 2010 |
How to save
money in your Credit Card Acceptance Fees
Marlon Harris, Emerchant
Description:
Accepting Credit Cards is a must for any online Merchant. However, one
of the biggest frustrations for any Merchant is deciphering their
Merchant Account Statement. The fact is, accepting credit cards can be
an expensive proposition and very confusing. During this track, I will
turn the tables on the banks and reveal some of the secrets of credit
card processing. I will identify the "gotchas” that show up on your
statement and give you some hints in negotiating those pesky rates and
fees. I will also discuss Gateway fees, Interchange Rates and your
internal processes. All this data, when applied properly, will give you
the ammunition you need to lower your cost of accepting credit cards. |
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Saturday 1:00 PM ET
August 7th, 2010 |
How To Turn Display Advertising Into A Performance Channel; or Fixing Advertising: The New Data-Driven Display Ecosystem
Paul Knegten, Dapper
Description:
In the last decade, the web has evolved, consumers have more choice in the marketing and advertising they're exposed to, yet display advertising - the online marketing channel that started it all - has been lagging far behind. Consider this: since 2003, online display ad spend has nearly doubled while CTR has dropped by a factor of three. Sounds like something needs fixing.
The fix has arrived, and this webinar will show the techniques and technologies that are making display the scalable, profitable channel it can be - buying more intelligently, targeting more accurately and bridging the gap between what marketers have and consumers want. |
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Saturday 2:00 PM ET
August 7th, 2010 |
Google AdWords Remarketing: Powerful
Behavioral Targeting
David Szetela, Clix Marketing
Description:
Learn how to use this
powerful new AdWords PPC capability to show targeted ads only to people
who have visited your site. |
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Saturday 3:00 PM ET
August 7th, 2010 |
How to
take charge of your company's visibility
Jasmine Powers, Powers Marketing & Visibility
Description:
From guerrilla tactics to best practices, Jasmine
Powers will explain how she assist her clients
and how you too can take charge of your own marketing and publicity
campaigns and not leave your business destiny to chance. |
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Saturday 4:00 PM ET
August 7th, 2010 |
How to
Customize Google Analytics with RegEx
Annie Cushing, Pied Piper Interactive
Description:
Are you using Google Analytics with all of its default settings? If so, you're using GA at a fraction of its potential. Learn to customize your analytics with Regular Expressions (RegEx). You often need to use RegEx to create goals, advanced segments, and profile filters. We'll cover the basics of RegEx with a focus on only those expressions that you can use in Google Analytics. No geek speak or heady explanations — only a plain English explanation of how you can leverage RegEx to cull the red-hot, actionable insights from your data. It's not as hard as it looks.
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Rebroadcast |
Saturday 5:00 PM ET
August 7th, 2010 |
Getting Connected: The Art of Networking – OFFLINE!
Allison Graham,
www.elevatebiz.ca
Author, Business Cards to Business Networking: How to Build the Ultimate Network.
Description:
A strong professional network will lead to infinite possibilities – but how do you build it? Online networking is one piece of the puzzle, but what about the other essential piece - in person networking? As professionals we're told to
"get out there” and meet people to grow our network, but when we do, we are often left with little more than superficial conversations and stacks of business cards tied with elastics tucked away in the bottom desk drawer!
How do you go to an event and make it worthwhile? How do you actually see an ROI from attending a conference? Have you ever left an event feeling like you didn't accomplished anything? During this webinar, Allison will transform your way of approaching business functions! You'll learn how to make the natural flow of an event work for you; the 5 step Mingling Formula, the pre-event checklist, and you'll learn how to forget about the cheesy 30 second elevator pitch forever! |
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Rebroadcast |
Saturday 6:00 PM ET
August 7th, 2010 |
Social Media
and the Impact on Your Business
Gini Dietrich, Arment Dietrich
Description:
This webinar teaches what social media is, what the latest and most relevant networks are, how to use social media, and how social media can lead to enhanced business success if approached in a strategic way.
In an age of constant bombardment of messages and communication, there is a shift in how people discover, read, and share news, information, and content. People are looking for instant gratification and are no longer turning to the evening news or morning paper for their information fix; they are instead turning to their own networks, media sources online, and to brands and companies themselves. Social media allows us to secure desired information quickly, directly, and based on individual preferences.
In this webinar those looking for new and innovative ways to communicate with potential customers, employees, and other stakeholders will have an edge after attending this program, with new insights into how to use social media to build their business. Not only will they find out how social media can help differentiate them from their competitors, but they'll also discover how to incorporate social media into their business and communication plans. |
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Rebroadcast |
Saturday 7:00 PM ET
August 7th, 2010 |
Why and HOW you
should be on eBay?
Kathy Simpson, KatsKloset
Description:
With all the options available today, do you REALLY need a presence on eBay? Is eBay just for beginning online sellers or can it benefit an established business too? WHY and HOW to be on eBay will be explained and presented with lots of time for Q & A from an eBay educator and powerseller, Kat Simpson AKA katskloset on eBay |
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Rebroadcast |
Saturday 8:00 PM ET
August 7th, 2010 |
Smart Tweeting
- Twitter for Business
Melissa Lierman, Time
Out Mom
Description:
How to make Twitter work for your business
- Who is your Target Market and how do you find them on Twitter
- The Top 10 Twitter Lists you must have to manage your Twitter
contacts
- Specific Business Strategies for Product Based Businesses, Service
Based Businesses, and Local Based Business
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Saturday 9:00 PM ET
August 7th, 2010 |
Ecommerce
Analytics - The Basics
Shawna Seigel, 1 Choice 4 Your Store
Description:
Ever log into Google Analytics and exit right out not understanding what
all those graphs and numbers mean? Then this webinar is for you! Learn
what you should be looking at and how you can use the data to increase
sales and conversions. |
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Sunday 10:00 AM ET
August 8th, 2010 |
How to Add
BlogTalkRadio to Your Marketing Strategy
Lara Galloway, The Mom Biz Coach
Description:
In the Web 2.0 world we live in, most entrepreneurs know they have to
have a strong online presence that includes a website and/or a blog, and
that they're missing out if they're not actively engaging with their
target market and customers via Social Media platforms. BlogTalkRadio is
the audio version of blogs. Tune into this session to find out how to
effectively integrate your own BlogTalkRadio show into your existing
marketing strategies to give you a leg up over your competition! |
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Rebroadcast |
Sunday 11:00 AM ET
August 8th, 2010 |
Does your
website has a 'thermostat'?
Zee Aganovic, HiConversion
Description:
The world is obsessed with getting more traffic: SEO, Social Media,
PPC, SEM .... What happens with the traffic is almost an
afterthought. The concept is very simple. We manage energy
consumption at home or office by using thermostat. Website
thermostat exists. The question is why every website does not have a
thermostat and why we are unnecessary wasting billions of dollars
worth of hard earned web traffic? |
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Rebroadcast |
Sunday 12:00 PM ET
August 8th, 2010 |
Linked Learning - Using
LinkedIn to connect on a professional level using the fastest growing
Social Network
Margarita Ibbott, Downshifting.ca
Description:
With over 70 million users and a new user added every second, LinkedIn is the preferred social media platform for professionals, recruiters and those that don't want to venture into Facebook and Twitter. LinkedIn marries the formality of person-to-person business networking with the bells and whistles of social marketing.
* Overview of how LinkedIn is a social 'networking' platform and how it differs from Facebook and Twitter;
* Learn how to virtually network with your target market using your on-line resume.
* Gain access to companies as well as employers and employees that are not permitted to use social media in the workplace - Why every Fortunate 500 Company says its o.k. to use LinkedIn
* Advanced features lets you find out what people want. Use: Events, Poll, Answers, Group Discussion and News boards to get your message across to corporations, small and medium businesses and entrepreneurs alike. |
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Rebroadcast |
Sunday 1:00 PM ET
August 8th, 2010 |
Optimizing Your
Pages for the Search Engines |
Watch Rebroadcast |
Sunday 2:00 PM ET
August 8th, 2010 |
Marketing with Online Video
Greg Jamison, WebStoresLtd
Description:
YouTube is the second most popular search engine on the Internet after Google, attracting more than 2 billion visitors per day! In this webinar you will learn how to use this to your advantage.
Goals:
* Learn about video marketing
* Learn how to edit the video with Windows Movie Maker
* Create a YouTube Channel |
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Sunday 3:00 PM ET
August 8th, 2010 |
How to Find the Hot Trends in Any Niche and Turn Them into Profitable Product Lines
Lisa Suttora, What Do I Sell
Description:
Would you like to know what your customers will be buying 6 months, 12 months, even 18 months out? Are you ready to stock your store with the products that will be in demand? Then it's time to tap into the trends in your niche market and turn them into profitable product lines! There are trends in every niche, no matter what you sell or where you sell it. Fortunately you don't need a crystal ball or a call to the ‘psychic trends network' to spot the latest trends! In this session, ecommerce strategist and internationally recognized trendologist Lisa Suttora will show you where to look for trends and how to recognize them. You'll learn how to implement this key information into your business and as a result, increase your sales. You'll also leave this session with your very own free
"trend research employee”. |
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Rebroadcast |
Sunday 4:00 PM ET
August 8th, 2010 |
The Planet is Going Mobile, 10 Things You Should Know About how to profit from it!
Matt Ledford, Fast
Pivot
Description:
Mobile commerce is all the rage: Local businesses and ecommerce merchants around the world are modifying their marketing plans to include mobile smart phone screens. With more mobile shoppers now buying from their mobile devices and brick and click bringing local social media influence to bear, Matthew Ledford will share 10 things you should know and consider about your mobile strategy. |
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Sunday 5:00 PM ET
August 8th, 2010 |
Using Online Business Directories to Grow Your Business
Mark Munroe,
Merchant Circle
Description:
By claiming your business listing on business directory sites, there are many opportunities to optimize and grow traffic. I'll explain the advantage these sites have in the search engine and how you can leverage their strong domain to grow your business. |
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Sunday 6:00 PM ET
August 8th, 2010 |
Spider Food
Melinda Jackson, RRB Radio
Description:
Feeding the Google Spider with every aspect of your ecommerce listings
to get found and to boost sales! It works! This presentation will show
sellers all the often missed opportunities for spider food that ramp up
your SEO and boost sales! And sales is what it's all about! |
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Sunday 7:00 PM ET
August 8th, 2010 |
How to leverage your influence
to sell more online
Fredrick Nijm, Addoway
Description:
According to a recent Harris Interactive study, when asked what
sources influence your decision to use or not use a particular
company, brand or product, "71% of claim reviews from family members
or friends exert a great deal or fair amount of influence." Meaningful
Relationships are built through shared bonds and connections that
are fortified by trust and credibility over time. An online merchant
an truly impact their bottom line if they utilized their current
social influence to gain more credibility online and in turn drive
more customers to them through referrals. |
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Sunday 8:00 PM ET
August 8th, 2010 |
Big Commerce
Mitchell Harper, Big Commerce
Description:
Ready to see how easy it is to open a Big Commerce store? This webinar
will take you step by step showing you how to get online and selling
fast! |
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Rebroadcast |
Sunday 900 PM ET
August 8th, 2010 |
How Can You
Stop Your Rankings From Bouncing All Over?
Shawna Seigel, 1 Choice 4 Your Store
Description:
Google makes over 400 algorithm changes each year. Website owners
quickly get frustrated when rankings bounce from page 1 to unseen. Learn
how to L.O.C.K. in your rankings on page 1 every time. |
Watch Rebroadcast |
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