| Date and Time |
Description |
Register |
Friday 6:00 PM ET
August 7, 2009 |
Back to Basics: E-Commerce Best Practices
Mike Ober,
Yahoo! Small Business
Description:
All to often, small business owners get so caught up in the day-to-day operation of their business, they forget to take a step back for an objective look at their website. This session will get you to do just that, take a step back and ensure that you are following the basic principles of e-commerce while reinforcing best practices.
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Friday 7:00 PM ET
August 7, 2009 |
Key Tips To Search Marketing
Andy Cotten,
Yahoo! Search Marketing
Description:
Setting up YSM campaigns configured for optimal ROI. Common Pitfalls and best practices
|
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Friday 8:00 PM ET
August 7, 2009 |
Google Website Optimizer - Bring New Life to your site with website testing
Trevor Claiborne,
Google
Description:
Your website's conversion rate is key to
your site's success. In this webinar, Trevor Claiborne, Product
Marketing Manager for Google Website Optimizer, will show you how you
can increase your conversion rate with landing page testing. He'll show
examples of actual sites including Google's own products using website
testing to radically increase their conversion rate. |
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|
Friday 9:00 PM ET
August 7, 2009 |
SEM Campaign Management & Trends
Chris Zaharias,
Omniture
Description:
Learn more about the SEM workflow and time allocation. How to set
business goals, KPI's, and take action. Chris also be discussing match
type strategies, metrics, trends, and assumptions.
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Saturday 12:00 PM ET
August 8, 2009 |
Winning at PPC Content Advertising
David Szetela, Clix Marketing
Description:
This webcast takes you through the secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of performance reports, to best practices in text and non-text ad creative. Learn the secrets of getting double-digit conversion rates and high ROI from content network advertising - the segment of PPC advertising that's growing faster than search.
In this webcast you'll learn:
* How to build great content keyword lists
* Why content ads are different from search ads - and how to create them
* What you can do to control costs and improve conversion rates |
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Saturday 1:00 PM ET
August 8, 2009 |
Analytics: Is it
Fun or Easy?
Matthew Bailey, Site Logic
Description:
Online business owners constantly roll their eyes at the thought of analytics.
Is logging into an analytics dashboard an exercise in futility?
Do you know which numbers are important? And Why?
How can you gain actionable information out of your reports? |
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Saturday 2:00 PM ET
August 8, 2009 |
The answers to all your Online Marketing Challenges: The Customer
Aaron Kahlow,
Online Marketing
Institute
Description:
Understand Why Your Customers Do What the Do on Your Website and Understand How to Maximize ROI.
Aaron will teach the fundamental principles that drive Website Usability and how to apply that to your Social Media campaigns, email marketing, and website of course. |
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Rebroadcast Now |
Saturday 3:00 PM ET
August 8, 2009 |
In-Page Analytics with ClickTale
Billy Attar, ClickTale
Description:
In this presentation, we'll go over all of ClickTale's main reports and offer tips on interpreting your site's data. Reports include videos of visitor browsing sessions, heatmaps, and link and form analytics. A strong emphasis will be placed on understanding visitor behavior in order to improve usability and conversion rates. |
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Saturday 4:00 PM ET
August 8, 2009 |
Search Engine Optimization for Universal Search
Fionn Downhill, Elixir
Interactive
Description:
There is no longer a top 10 for web pages, you now see videos, blogs, reviews, forums, images. The #1 position in Google can now be an image in the center of the page. You will learn how universal search works, how to best use all our assets and what assets you need to create and optimize to beat your competition in time for that critical Q4 season. |
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Saturday 5:00 PM ET
August 8, 2009 |
Analytics - Measure What Counts and Improve your Returns
Feras Alhlou,
E-Nor, Inc.
Description:
Analytics - Measure What Counts and Improve your Returns
- Why
is measurement/analytics important to your organization
- Some basics
definitions
- How to use analytics to
improve lead/sales
- Case study
- Resources and
references
|
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Saturday 6:00 PM ET
August 8, 2009 |
Developing Social Media Strategy
Ron Jones, Symetri Internet Marketing
Description:
With the growing popularity of social media, many businesses feel they need to integrate it into their marketing mix, but most aren't sure where to start or how to develop a plan. Social media is useful for many types of organizations, whether it's a big brand or small business.
Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. This webinar will cover 6 steps to building a social media strategy.
1. Research and Listen
2. Identify Goals and Objectives
3. Develop your Plan
4. Leveraging Social Media Tools
5. Measuring and Analytics
6. Assess and Course Correct
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Saturday 7:00 PM ET
August 8, 2009 |
Twitter For Business
Shawna Fennell, Twitter
For Business Book
Description:
Everywhere you go, you hear about Twitter.
You can utilize Twitter to:
Increase brand awareness Connect with customers Increase customer loyalty Increase sales and so much more!
Join us as we learn step-by-step how to create a Twitter account, customize your profile, create a custom background, tools you need to use, and how to use twitter for your business.
|
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Saturday 8:00 PM ET
August 8, 2009 |
Website Usability, SEO, and the Scent of Information
Shari Thurow, Omni
Marketing Interactive
Description:
Search-engine friendly design does not mean designing websites for search engines only. It means designing a website for people who use search engines. At the core of search-engine friendly design is the concept of information scent. This session will teach you how to successfully incorporate the scent of information in your website to: (a) enhance website usability, (b) increase and maintain qualified search engine traffic, and (c) convert visitors into buyers. |
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Rebroadcast Now |
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Sunday 12:00 PM ET
August 9, 2009 |
Social Media For Small Business
Marc Engelsman, Digital Brand Expressions
Description:
This webinar covers how to accelerate business growth by integrating the "Big 3" social media digital outposts into your website marketing strategy. This session will not only include some tips and best practices for maximizing your presence on LinkedIn, Facebook, and Twitter, it will also provide some metrics and tools to help you gauge your social media success. |
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Sunday 1:00 PM ET
August 9, 2009 |
SEO: How To Get Free Traffic & Customers from Google & Yahoo!
Raymond Fong and Fernando Ceballos, SEO
Networker
Description:
This crash course on SEO will reveal the small, simple and easy changes you can make to your website, which can significantly boost your rankings on the world's major search engines & bring you more targeted traffic & customers without spending a single dime in advertising.
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Sunday 2:00 PM ET
August 9, 2009 |
Keyword Research: Finding, Selecting & Organizing Keywords for High-Performance SEO Campaigns
Stoney deGeyter, Pole
Position Marketing
Description:
A step by step guide to finding competitive keywords, selecting those that produce a positive return on investment, and organizing them into optimization groups for better search engine performance and on-site usability. |
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Sunday 3:00 PM ET
August 9, 2009 |
Content Creation for SEO
Jennifer Slegg, JenSense.com
Description:
Anyone can create content, but what about content creation specifically
for SEO? It isn't as easy as slapping up those freebie or cheapie
articles and hoping they bring in the traffic. Learn about quality
content creation, from finding the ideas to write about (which is often
the hardest part) to executing keyword rich content that reads well AND
ranks well. |
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Sunday 4:00 PM ET
August 9, 2009 |
Affiliate Marketing for Merchants
Aunesty Janssen, AffSpot
Description:
Learn how and why an affiliate program can bring new
life to your website and sales. Learn the basics in starting an
affiliate program and best practices for running a successful program.
Discussion on Affiliate Network choices, in-house management, outsourced
management, how to promote your affiliate program and basic set up of
your program. |
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Sunday 5:00 PM ET
August 9, 2009 |
Link Building
Tactics For SEO
Chris Boggs,
Rosetta
Description:
Chris Cotton from Nationwide Insurance will be joining
the presentation and offering personal insights and feedback based on
incorporating link building tactics within the structure and culture of
a large organization.
You will learn more about
~ Link
building within the Search Engine Optimization ecosystem
~ The
Concept of Natural Link Growth
~ Overview of Black/Grey hat tactics
not approved by Search Engines
~ Introduction to three major vehicles
for link development: Directories, Requests, and Syndication Tactics |
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Sunday 6:00 PM ET
August 9, 2009 |
Finding the Right Drop Ship Supplier for your eBiz
Colette Marshall,
WorldwideBrands.com
Description:
Finding products to sell online is a time consuming process. Finding Drop Ship Suppliers can be even more challenging. In this webinar, you'll learn about the proper supply chain, the pros and cons of drop shipping, and how to find real drop shippers for your ebiz.
|
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Now |
Sunday 7:00 PM ET
August 9, 2009 |
Yahoo Stores and Your Ecommerce
Success
Shawna Fennell, 1 Choice 4 Your Store
Description:
Are you ready to learn how easy it is to open a new Yahoo Store? for
business in just 5 easy steps? Within an hour we will go through each
step and open our new Yahoo Store for business!
|
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Now |
| Wed. Aug. 26, 2009 8PM ET |
New Life Event Wrap Up
Party
Shawna Fennell, 1 Choice 4 Your Store
Description:
Join us for the New Life Event Wrap Up Party. Have some questions that you would like some clarification on? This is the webinar for you!
We will be going over some tips on how to get the most of the event and basically having one heck of a good time together!
|
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| Wed. Aug. 26 9PM ET |
Creating Video For Your
Website
Shawna Fennell, 1 Choice 4 Your Store
Description:
Video can help to increase your sales by 400%
Video is advertising is also expected to increase 4 times by 2011
It is critical that you learn how to create videos for your website today!
Join us as we discuss the future of video and what you need to get started. |
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| Wed, Nov 11, 2009 9:00 PM to
Thu, Nov 12, 2009 10:00 AM PST |
Holiday Twitter Backgrounds
Shawna Fennell, 1 Choice 4 Your Store
Description:
Want to learn how to create your own holiday Twitter background? Learn how to create a custom background for Thanksgiving, Christmas, Valentines, and all the holiday seasons. This is a great way to showcase seasonal products or just spice up your Twitter pages.
|
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| Wed, Oct 7, 2009 9:00 PM - 10:00 PM EDT |
Getting Ready For Holidays With 1 Choice
Shawna Fennell, 1 Choice 4 Your Store
Is your store ready for Christmas?
The holiday shopping season is right around the corner and your online store has to be ready.
Learn a few secrets to success and get the most out of this upcoming holiday season!
Downloadable checklists will be given to all attendees to make sure everything is in place and ready to go.
Plus, all attendees will be given a special gift for coming so make sure to sign up now! |
Watch Rebroadcast |
