| WEBINARS FROM
OUR LAST NEW LIFE EVENT ON DEMAND |
| Date and Time |
Description |
Register |
Saturday 10:00 AM ET
February 27th |
Keyword Research
Stoney deGeyter, Pole
Position Marketing
Description:
Forget the tools. That's the easy part. The rest of the keyword research
process comes down to keyword selection and organization. My
presentation will show businesses and SEOs how to get past the
"research" part of keyword research and into the process of putting
keywords together in a way that makes optimization easier and far more
effective.
Once visitors have their extensive keywords lists I'll show them how to
assess the value of their keywords (traffic, profit margin, inventory,
visitor intent), and prioritize which keywords are more important than
others. I'll briefly discuss keyword segmentation and grouping (based on
visitor intent and where they are in the shop/buy/research process) and
how to take a single core term and all of the related phrases (core term
with qualifiers) and optimize for dozens of terms across a handful of
pages. |
Watch Rebroadcast |
Saturday 11:00 AM ET
February 27th |
The Benefits of
Building a Social Media Home Base
Jennifer Laycock,
Jennifer
Laycock
Description:
Businesses are expanding their marketing efforts into social media at a
rapid pace, but many are missing the full value of social media by
spreading themselves too thin. This session will help you understand the
value of establishing a clear social media home base and of building an
integrated social media strategy designed to support it. |
Watch Rebroadcast |
Saturday 12:00 PM ET
February 27th |
Longtail SEO For Ecommerce Sites
Dave Davies,
BeanStalk
Description:
If you sell products online you need to rank for longtail phrases. Oh
sure, ranking for "blue widgets is great but unless you're also ranking
for "acme blue widgets" and "blue widgets acme xyz123" you're losing
high converting traffc to your competitors (let's call them Amazon)
every day.
In this Webinar we'll cover various onsite and offsite strategies and
tactics to rank your internal pages for these valuable phrases. |
Watch Rebroadcast |
Saturday 1:00 PM ET
February 27th |
Connecting with
the Mom Market on Social Media
Melissa Lierman,
TimeOutMom
Description:
The Mommy Market is a $2.1 Trillion Dollar Market. Learn how to connect
with this Mom Target Market on Social Media - Blogs, Twitter, FaceBook,
Blog Talk Radio, and You Tube.
The amount of time spent on social media
is up by 82% in 2009 compared to 2008, with Twitter and FaceBook as the
front runners. 64% of Moms say that they rely on word of mouth
recommendations when buying products for their families.
Social Media
is word of mouth. Social Media is personal. Moms listen to other Moms.
How can you find your target market of Moms and connect with these Moms?
Then, once you connect with these Moms, how do you get them to buy from
you? Learn how to make Social Media work for your business and connect
with the Mom Market. |
Watch Rebroadcast |
Saturday 2:00 PM ET
February 27th |
Google Website
Optimizer
Trevor Claiborne,
Google
Description:
Your website's conversion rate is key to your site's
success. In this webinar, Trevor Claiborne, Product Marketing Manager
for Google Website Optimizer, will show you how you can increase your
conversion rate with landing page testing. He'll show examples of actual
sites including Google's own products using website testing to radically
increase their conversion rate. |
Watch Rebroadcast |
Saturday 3:00 PM ET
February 27th |
Search Engine Optimization
- Best practices for a the new Google in 2010
Fionn Downhill,
Elixir
Interactive
Description:
2009 saw many changes in Google. Just when you thought you had grasped
the basics along came, real time search, Google suggestions, web
history, user personalization, universal search, caffeine and much more.
Does this mean you have to do re-do your SEO? Maybe not but you will
have to do more SEO. This session will walk you through best practices
for an effective SEO strategy incorporating all the changes. You will
learn the importance of content distribution through multiple channels
for success in the new Google. This session will cover SEO tactics that
are not just effective in Google but also in Yahoo and Bing. |
Watch Rebroadcast |
Saturday 4:00 PM ET
February 27th |
CRO: The Best Kept Secret of Online Marketing
Zee Aganovic,
HiConversions.com
Description:
Least attended aspect of the online channel is conversion of visitors
into sales. Shop.org reports that the average e-commerce conversion rate
is only 1.87%. Not known to many, $1 invested in CRO will produce $10 or
more in return. Learn how you can harness the power of this new
technology. |
Watch Rebroadcast |
Saturday 5:00 PM ET
February 27th |
Affiliate Marketing For Merchants
Brad Podraza, MarketLite.com
Description:
What is affiliate marketing and why your business should have an affiliate program. Learn how and why an affiliate program can bring new life to your website and sales. Learn the basics in starting an affiliate program and best practices for running a successful program. |
Watch Rebroadcast |
Saturday 6:00 PM ET
February 27th |
Search for Revenue
Joyce Wu,
Market Strategy
Group
Description:
It may not take up much space on your eTail site, but the site search
box is a bigger driver of revenue than you might think. During this
webinar, we'll talk about why search is more important today than ever
before, and how a robust search function drives revenue. Join us and
we'll share a link to download a free educational white paper recently
published by Market Strategy Group. |
Watch Rebroadcast |
Saturday 7:00 PM ET
February 27th |
Podcasting To Generate Traffic and Income
Dave White, Ebay & Beyond
Description:
Podcasting has exploded in the past 3 years. It is now one of the fastest growing means of communicating a concept to large numbers of people quickly and with the advantage of your voice. In this webinar I will discuss the different types of venues available to create podcasts, equipment that makes the podcast professional and methods to generate traffic to your marketing venues as well as ways to generate income. |
Watch
Rebroadcast |
Saturday 8:00 PM ET
February 27th |
Viral Marketing
Matt Siltala,
DreamSystemsMedia.com
Description:
Learn how to research, create and build links with content (including
info-graphics) that is worthy of going viral & generating buzz. |
Watch Rebroadcast |
Saturday 9:00 PM ET
February 27th |
Secrets of
Writing Unique Content
Shawna Seigel,
1 Choice 4
Your Store
Description:
One of the most crucial aspects of search engine optimization is your
content. Yet many website owners struggle with creating unique content
with their website. During this session, we will show you the secrets to
writing great, SEO friendly, content for your website. |
Watch Rebroadcast |
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Sunday 10:00 AM ET
February 28th |
The Importance
of Knowing Your Buyer in the Web 2.0 World
Marlene Gavens,
The Savvy
Seller
Description:
If you sell or market your business online you probably know who your
target market is. But how well do you know them and why does it matter?
A 'buyer persona' is an in-depth profile of your target market. Taking
the time to identify one or more buyer personas for your target market
will help you identify the specific characteristics that will give you
the edge in creating and delivering your marketing message.
Buying habits are influenced by a many things including gender,
education, income, marital status, occupation, etc. By creating and
defining your buyer persona(s) you'll know the needs of your buyers and
can use their language when communicating with them. You'll know what
your buyers value, what they need to hear to trust you and what will
persuade them to buy from you. You'll see, through your buyer's eyes,
how they make the decision to purchase.
Knowing your buyer's persona also helps you make educated decisions on
how to reach them, which social networking sites to use, what topics to
write about in a blog and how to engage them.
In this presentation we'll define 'buyer persona' show how to use it in
your business and how to create a buyer persona for your target market. |
Watch Rebroadcast |
Sunday 11:00 AM ET
February 28th |
Advanced Keyword Match Type Strategies in Google AdWords
Joseph Kerschbaum,
Clix Marketing
Description:
The proper utilization of match types in Google AdWords is just as
important as the actual keywords that you load into your account. If not
implemented correctly, you may generate a large number of unqualified
clicks to your site; or you may be limiting your account's potential by
not reaching a wider audience and increasing your visibility and sales
dramatically. We'll discuss how to implement a match type strategy that
will help enhance the performance of your PPC campaign and reach your
goals. In this webcast we'll answer these questions:
*
What are the differences between match types?
* Which match types are right for your account?
* What ad text strategies can I employ for each match type?
* Is broad match always bad?
* What is embedded match? |
Watch Rebroadcast |
Sunday 12:00 PM ET
February 28th |
How to Use a
FaceBook Fan/Business Page to Promote Your Products
Cindy Shebley,
The eBay Marketing Bible
Description:
We've all heard we need to take part in social
media. But, when you are selling a product it's hard to imagine how to
take advantage of the opportunity.
FaceBook is growing in leaps
and bounds and is now up to 400 million users. And, the amazing thing is
those users spend more time on the site than any other place on the web.
You have to go where your customers are and FaceBook looks like the
place.
So, how do you take your hard earned knowledge of social
media and put it to work on FaceBook?
In this presentation we’ll
cover the difference between a profile and fan page – so you know how to
use both to promote you business.
Then we’ll take a closer look
at Fan or Business pages what they are and how you can leverage them for
your business. |
Watch Rebroadcast |
Sunday 2:00 PM ET
February 28th |
The Butterfly
Effect - How small changes to your site can have a massive effect on
conversion rates
Shmuli Goldberg,
ClickTale
Description:
This webinar is focused on using ClickTale's suite of visitor browsing
playback, heatmaps and conversion analytics to dramatically increase
conversion rates and improve your online business performance. Shmuli
will be giving a live demonstration of ClickTale's Customer Experience
Analytics, showing how to get the most out of the product. He will also
talk about real life case studies where a tiny change to a webpage's
layout, or the wording of a single question in an online form, have had
an incredible affect on the success or failure of a website. |
Watch Rebroadcast |
Sunday 3:00 PM ET
February 28th |
Succeed on
Google Shopping
Brian Smith,
SingleFeed
Description:
Google Shopping (aka Google Product Search) can be an incredibly
important marketing channel for online businesses, but most merchants
don't provide Google with high quality data and therefore miss out on
tons of sales. We will explain why Google Shopping is important, why
data feed optimization (DFO) for Google Shopping is necessary, and then
provide real tactics and strategies merchants can implement quickly and
easily. |
Watch Rebroadcast |
Sunday 4:00 PM ET
February 28th |
Ecommerce Trends & Conversion Strategies
- Learn from the Leaders
Michael Vorel ,
Vastplanet Corporation
Description:
Learn about
current trends in ecommerce and find out who the market leaders are and
why they are successful. The session is perfect for the prospective
online store owner, existing store owner or internet marketer to better
understand what's needed to succeed in today's online business. |
Rebroadcast Unavailable |
Sunday 5:00 PM ET
February 28th |
The Best Ways To Use Drop Shipping For Online Profit
Chris Malta,
Worldwide
Brands
Description:
Drop Shipping is a great way to get started selling online with no product cost, but there's much more to it than that. It is a start-up tool and a market testing method, but for most people it is NOT a permanent solution. Find out how and when to use Drop Shipping, and how and when to move beyond drop shipping into larger profit margins when the time is right! |
Watch Rebroadcast |
Sunday 6:00 PM ET
February 28th |
Converting Web Traffic
To Cash
John Lawson, ColderIce
Description:
Every day, thousands of small businesses and entrepreneurs miss out
on millions of dollars in revenue simply because they don't know how
to utilize the Internet for marketing and selling. This is NOT your
same old ABC stuff, these are actual eCommerce practices that will
yield bottom line results and amp up your business.
Topics covered include:
* Measuring ROI
* Converting blog views into Paying Customers
* Getting to your target
audience
* Finding time to manage web marketing programs
* Best Tools to
Automate and Leverage Social Media |
Watch Rebroadcast |
Sunday 7:00 PM ET
February 28th |
Engaging with
your Customers on Their Turf - Using Social Media Effectively
Scott Medlock,
AffSpot
Description:
Using knowledge, automation, and careful planning you can reach and
engage with prospects and customers on their turf. Whether it be
Twitter, Facebook, Forums, etc. there is now no excuse for not engaging
with
your customers on their favorite Social Media Platform in effective and
low time investment ways. |
Watch Rebroadcast |
Sunday 8:00 PM ET
February 28th |
20 Questions
You Should Ask Yourself About Your Email Marketing Efforts
Ron Pereira, TopRight
Description:
Are you looking for a way to jumpstart your email marketing efforts
without having to track down best practices from all over the web? In
this session, Ron Pereira from Top Right will walk through 20 questions
that you can ask yourself. By looking at the "next best answer" you'll
learn methods to improve your email marketing efforts quickly and
easily. |
Watch Rebroadcast |
Sunday 9:00 PM ET
February 28th |
Yahoo Stores and Your Ecommerce Success
Shawna Seigel,
1 Choice 4 Your Store
Description:
Are you ready to learn how easy it is to open a new Yahoo Store? for business in just 5 easy steps? Within an hour we will go through each step and open our new Yahoo Store for business! |
Watch Rebroadcast |
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Friday 4:00 PM ET
February 26th |
Internal Site
Search analysis for online retailers
Michael Whitaker,
www.michaelwhitaker.com/blog
Description:
Learn how to use segmentation and custom
reports in web analytics to optimize your online store using internal
site search data
|
Rebroadcast Unavailable |
Friday 5:00 PM ET
February 26th |
Yahoo! Shopping
/ PriceGrabber
Johnny Shin,
PriceGrabber
Description:
During this webinar, you will
learn about the PriceGrabber shopping network and how joining
PriceGrabber can help your online retail business grow. |
Rebroadcast Unavailable |
Friday 7:00 PM ET
February 26th |
Ecommerce
Basics for Conversion and Increased Revenue
Paul Boisvert, Yahoo! Small Business
Description:
Small business owners are always looking for ways to convert more
browsers into buyers and generate more revenue from their existing
customers. This session will point out some features merchants may not
be using and also recommend a few best practices for ensuring long-term
success. |
Rebroadcast Unavailable |
Friday 8:00 PM ET
February 26th |
Building Trust
Neal Flowers,
TRUSTe
Description:
What are best privacy practices and why do they
matter for your small business website? Customers care about their
privacy and will trust websites that respect and protect their personal
information, but it's a complicated privacy world out there for online
merchants. Did you know, for example, that the law requires your site to
have a privacy policy and take special privacy precautions when
processing orders for European customers? Sign up for this webinar to
learn more about privacy compliance and how to create a top-notch
privacy policy and discover how privacy seals can drive profits on your
website. |
Rebroadcast Unavailable |
Friday 9:00 PM ET
February 26th |
How to Get Traffic To Your Site With No Money Down
Shawna Seigel,
1 Choice 4
Your Store
Description:
How do you get traffic to your site when you have a tiny budget or even
no no money to spend at all? In this session we will teach you 10
different resources you can use to bring free traffic to your website. |
Rebroadcast Unavailable |
| Wednesday, April 21, 2010 1:00 PM - 2:00 PM EDT |
Email Your Customers a Monthly or Daily Deal - Automatically
Shawna Seigel, 1 Choice 4 Your Store
Description:
Our goal for this
webinar is to help you increase sales. How?
By showing
you how to set up a brand new email marketing program for your online
store.
The marketing program? The Monthly or Daily Deal
The outcome? You increase sales!
Your customers
sign up through your website to receive emails for the Deal of the Month
or Deal of the Day.
During this webinar we show you how to set
up your new email marketing program, how to add the sign-up form to your
website, and how to set up emails to go out to your customers
AUTOMATICALLY.
No matter what ecommerce platform you are using,
you are going to love this webinar because we are going to help you
increase sales!
Lots of great education that will help you
increase sales immediately! |
Watch Rebroadcast |
