Description:
For years search marketers have focused their PPC efforts on Google and MSN adCenter has been an afterthought -- and rightly so since the volume in MSN has been a fraction of Google's. However, Microsoft's Bing search engine is gaining more popularity each month. By focusing your marketing dollars solely on Google AdWords, you are leaving millions of impressions and clicks on the table. This is search volume and sales that may be snatched up by your competitors. Historically, MSN search properties have converted at a higher rate than the other search engines so this makes the growing search volume on Bing even more attractive to advertisers (or at least it should!). In this presentation we will discuss tips and tricks for advertising success in MSN adCenter. Topics will include (but are not limited to):

· Yahoo/MSN merger info

· Differences between Google AdWords and MSN adCenter

· Ad rotation/testing

· Device targeting

· Search network distribution

· Gender and age group targeting

· Conversion tracking

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